A brand refresh for a plant-based beauty and skincare product providing lush body scrubs. Bonbathe needed a new look to stand out amongst competitors for their launch into the Australian market. The interesting shape and form of the logotype mimics the Bonbathe tub or ‘jar’. Icons include abstract soap suds, bubbles and water splashes. Paired with a playful colour palette using tones unusual to the minimal aesthetic of the skincare market, the brand is positioned to bring a sense excitement to it’s customers.