Tūrama Festival, Auckland—Festival Identity
        Tūrama, which means to give light to, or to illuminate in te reo Māori, brings the best of New Zealand’s creatives to develop an immersive dreamland of interactive artworks and mesmerising performance art. The variety of triangles used throughout the artwork create the basis of the identity, depicting a ‘shining light spectrum’, using light filled gradients against a dark background. This idea of ‘giving light to’ darkness is easily translated into a striking design system.
*Existing Tūrama logo not designed by us.


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© Erin Joyce 2020